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What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Understanding consumer digital behavior and competitor digital strategies has never been more important for insurance companies. In this presentation, Susan Engleson, head of Comscore's Insurance Prac...

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their...