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Busting 5 Holiday Shopping Myths That Come Up Every Year

Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel

The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...

Comscore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considere...

Comscore in Journal of Advertising Research on How Marketers Can Minimize L...

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Comscore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, Comscore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. Thi...

Career Resources

2015 Online Auto Insurance Shopping Report

Comscore in Journal of Advertising Research on How Social Media Drives Grow...

The Future of Ad Performance and Effectiveness

Comscore Study for Opera Mediaworks Proves Branding Value of Native Mobile...

Online Banking

Measuring Cross Channel Shoppers Across Platforms

Food & Restaurants

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Create a Better Digital Advertising Strategy with Actionable Insights in On...

7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet

Hispanic Online