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Smart Buzz: A UK and US comparison of the CES halo effect on consumer elect...

The 2020 edition of CES, the consumer electronics annual jamboree in Las Vegas, is coming to an end. As usual, it showcased a bewildering range of smart gadgets, and whilst some will soon appear in a...

Programmatic Playbook: Demographic Segments

In a crowded, complex programmatic ecosystem, choosing the right audience segments can be daunting for today’s media buyer. This post, a part of our Comscore’s Programmatic Playbook series, offers qui...