#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
Global State of Mobile
U.S. Music Streaming Giants Are Now Mobile Audience Heavyweights
In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences...
U.S. Smartphone Penetration Surpassed 80 Percent in 2016
Home Sweet Digital Home
There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your the...
7 Out of 10 iPhone and Android Users are Loyal to Their Platform on Tablet
Uber, Lyft and Tinder Headline List of Fast Rising Apps of 2014
Top 25 Mobile Apps Dominated By The Largest Digital Media Brands
iOS App Users Skew Younger than Android Counterparts