#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
The iOS Opportunity: Why iPhone audiences should be prioritized by advertis...
How To Solve Identity & Safeguard Privacy
U.S. iPhone Ownership Reaches All-Time High on Strength of iPhone 7
Apple currently has more iPhone users in the U.S. than at any point in history, and it’s been the iPhone 7 models driving its most recent growth push. As reported in Comscore’s recently released 2017...
Home Sweet Digital Home
iPhone 6 Series Now Represents Majority of U.S. iPhone Installed Base
Mobile commerce growth 'on fire'
Mobile commerce growth 'on fire': new Comscore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter.
Top 25 Mobile Apps Dominated By The Largest Digital Media Brands
iOS App Users Skew Younger than Android Counterparts
The U.S. Mobile App Report
iPhone Users Earn Higher Income, Engage More on Apps than Android Users